top of page


FAE Beauty: More Than Makeup – A Case Study in Inclusive Purpose and Strategic Persistence
FAE Beauty was featured in Season 4, Episode 1 of Shark Tank India on J anuary 27, 2025. "Main apni favourite hoon.” (I am my own...
Jun 205 min read


The Founder's Dilemma: Business, Startup, or Entrepreneurship - What Are You Really Building?
Over the past few years, I’ve noticed a peculiar trend: every food truck owner calls themselves an entrepreneur, every app developer...
Jun 177 min read


Rethinking People in Business Transformation
In every business transformation, there are runners, walkers, and those simply catching their breath. It’s the ones catching their breath...
Jun 55 min read


The Fourth P for Business Success: PERFORMANCE
Well-formulated strategies often fail not because the strategy was flawed, but due to poor execution. Organizations that break through...
May 165 min read


The Third P for Business Success: PEOPLE
While Purpose guides and Process executes, it's People who transform vision into reality. This article deep dives into the third P of the...
May 55 min read


Decoding India’s Startup Culture 🇮🇳
"Are we truly disrupting—or just repackaging convenience?"
When Commerce Minister Sh. Piyush Goyal posed this pointed question at Startup Mahakumbh 2025, it sent ripples through India's startup community.
Some found his tone unnecessarily harsh, others saw it as a necessary wake-up call.
But beneath the controversy lies a deeper question that demands our attention: Has India's startup ecosystem lost its way?
May 44 min read


The Second P for Business Success: PROCESS
In the business world, vision and execution are two sides of the same coin. Having a Purpose shows us the destination, but without a solid Process, we might never get there.
Apr 285 min read


The First P for Business Success – PURPOSE
Purpose: It All Starts With "Why" What drives a business owner to work 80-hour weeks without complaint? What compels customers to choose...
Apr 237 min read


4Ps Framework for Business Success: Purpose, Process, People, Performance
What truly makes businesses last? After 20 years of hands-on experience, I’ve learned that long-term business success always rests on...
Apr 34 min read
bottom of page